The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
TYO ID Mobile phone shooting game
Agency: TYO Interactive Design Inc. / Tokyo
Client: TYO Interactive Design Inc. Category: Self-Promotion / Branded Content
The Creative BUSHIDO
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Branded Content
Coke.com
Agency: AKQA / London
Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Web Sites / Business to Consumer
VWFeatures.com
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Web Sites / Business to Consumer
La Llamada
Agency: DoubleYou / Barcelona
Client: Cacique Rum Category: Web Sites / Business to Consumer
Rethink Fone
Agency: DraftFCB Toronto / Toronto
Client: Motorola Motofone Category: Web Sites / Business to Consumer
The Unity Tree
Agency: DraftFCB Toronto / Toronto
Client: Hewlett-Packard Category: Web Sites / Business to Consumer
Great pockets
Agency: Farfar / Stockholm
Client: Nokia Nseries Category: Web Sites / Business to Consumer
THE CITY IS YOUR STADIUM
Agency: Forsman & Bodenfors / Gothenburg
Client: STADIUM Category: Web Sites / Business to Consumer
Absolut Ruby Red
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: Web Sites / Business to Consumer
Absolut Lomo
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl Category: Web Sites / Business to Consumer
Absolut Search
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt Category: Web Sites / Business to Consumer
Levi Strauss Japan 2006 Fall & Winter Collection
Agency: IMG SRC, Inc. / Tokyo
Client: Levi Strauss Japan K.K. Category: Web Sites / Business to Consumer
adidas Y-3 Reflections
Agency: NEUE DIGITALE GmbH / Frankfurt am Main
Client: adidas Group Category: Web Sites / Business to Consumer
G'zOne LAB TRILOGY
Agency: PYRAMID FILM INC. / Tokyo
Client: CASIO COMPUTER CO.,LTD. Category: Web Sites / Business to Consumer
Where are you learning English?
Agency: Rethink / Vancouver
Client: Canadian College of English Language Category: Web Sites / Business to Consumer
Yaris Web Site
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Web Sites / Business to Consumer
Experience Old Spice
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Web Sites / Business to Consumer
Diesel.com
Agency: Wysiwyg Comunicación Interactiva / Madrid
Client: Diesel Category: Web Sites / Business to Consumer
Red out of White
Agency: Lean Mean Fighting Machine / London
Client: The Economist Category: Banners - Dynamic / Business to Consumer - Campaign
Baby
Agency: clemmow hornby inge / london
Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Hope Spreads Faster Than AIDS
Agency: AKQA / Washington
Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM
Agency: ARC Worldwide Singapore / Leo Burnett / Singapore
Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC
Agency: Cactus Marketing Communications / Denver
Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You?
Agency: Firstborn / New York
Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge
Agency: juxt interactive / newport beach
Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Mobile Office Solutions - Desk Crusher
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey
Agency: Vodafone Group Plc / Newbury
Client: Vodafone Group Category: Microsites / Business to Business
Here, you are allowed to touch
Agency: OgilvyInteractive / Madrid
Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
Control
Agency: CP Proximity / Barcelona
Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
metamorphosis
Agency: OgilvyInteractive / Madrid
Client: Telefonica Category: Banners - Fixed Space / Business to Business - Single
Sprite LOST Experience
Agency: AKQA / San Francisco
Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story
Agency: AKQA / San Francisco
Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def
Agency: Atmosphere BBDO / New York
Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Agency:
JWT HK / Quarry Bay
Client:
Friends of the Earth
Title:
Christmas trees
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07205N
Award:
2007 Interactive Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Fundacao Dorina Nowill
Title:
Braille
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07206N
Award:
2007 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
TYO Interactive Design Inc.
Title:
TYO ID Mobile phone shooting game
Category:
Self-Promotion / Branded Content
Annual ID:
07267N
Award:
2007 Interactive Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
The Creative BUSHIDO
Category:
Self-Promotion / Branded Content
Annual ID:
07268N
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
The Coca-Cola Company
Title:
Coke.com
Category:
Web Sites / Business to Consumer
Annual ID:
07157N
Award:
2007 Interactive Merit Award
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
Web Sites / Business to Consumer
Annual ID:
07158N
Award:
2007 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers
Category:
Web Sites / Business to Consumer
Annual ID:
07159N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
VWFeatures.com
Category:
Web Sites / Business to Consumer
Annual ID:
07160N
Award:
2007 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Cacique Rum
Title:
La Llamada
Category:
Web Sites / Business to Consumer
Annual ID:
07161N
Award:
2007 Interactive Merit Award
Agency:
DraftFCB / New York
Client:
Motorola
Title:
MOTOFONE
Category:
Web Sites / Business to Consumer
Annual ID:
07162N
Award:
2007 Interactive Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
Motorola Motofone
Title:
Rethink Fone
Category:
Web Sites / Business to Consumer
Annual ID:
07163N
Award:
2007 Interactive Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
Hewlett-Packard
Title:
The Unity Tree
Category:
Web Sites / Business to Consumer
Annual ID:
07164N
Award:
2007 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia Nseries
Title:
Great pockets
Category:
Web Sites / Business to Consumer
Annual ID:
07165N
Award:
2007 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
STADIUM
Title:
THE CITY IS YOUR STADIUM
Category:
Web Sites / Business to Consumer
Annual ID:
07166N
Award:
2007 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits
Title:
Absolut Ruby Red
Category:
Web Sites / Business to Consumer
Annual ID:
07167N
Award:
2007 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl
Title:
Absolut Lomo
Category:
Web Sites / Business to Consumer
Annual ID:
07168N
Award:
2007 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits, Patric Blixt
Title:
Absolut Search
Category:
Web Sites / Business to Consumer
Annual ID:
07169N
Award:
2007 Interactive Merit Award
Agency:
IMG SRC, Inc. / Tokyo
Client:
Levi Strauss Japan K.K.
Title:
Levi Strauss Japan 2006 Fall & Winter Collection
Category:
Web Sites / Business to Consumer
Annual ID:
07170N
Award:
2007 Interactive Merit Award
Agency:
jwt new york / ny
Client:
Ford
Title:
Ford Bold Moves
Category:
Web Sites / Business to Consumer
Annual ID:
07171N
Award:
2007 Interactive Merit Award
Agency:
NEUE DIGITALE GmbH / Frankfurt am Main
Client:
adidas Group
Title:
adidas Y-3 Reflections
Category:
Web Sites / Business to Consumer
Annual ID:
07172N
Award:
2007 Interactive Merit Award
Agency:
PYRAMID FILM INC. / Tokyo
Client:
CASIO COMPUTER CO.,LTD.
Title:
G'zOne LAB TRILOGY
Category:
Web Sites / Business to Consumer
Annual ID:
07173N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
Web Sites / Business to Consumer
Annual ID:
07174N
Award:
2007 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Canadian College of English Language
Title:
Where are you learning English?
Category:
Web Sites / Business to Consumer
Annual ID:
07175N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Yaris Web Site
Category:
Web Sites / Business to Consumer
Annual ID:
07176N
Award:
2007 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Experience Old Spice
Category:
Web Sites / Business to Consumer
Annual ID:
07177N
Award:
2007 Interactive Merit Award
Agency:
Wysiwyg Comunicación Interactiva / Madrid
Client:
Diesel
Title:
Diesel.com
Category:
Web Sites / Business to Consumer
Annual ID:
07178N
Award:
2007 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
The Economist
Title:
Red out of White
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07107N
Award:
2007 Interactive Merit Award
Agency:
Rich Creative / Richmond
Client:
T2
Title:
T2 Tea
Category:
Web Sites / E-Commerce
Annual ID:
07182N
Award:
2007 Interactive Merit Award
Agency:
clemmow hornby inge / london
Client:
The Roy Castle Foundation
Title:
Baby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07085N
Award:
2007 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Wallaby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07086N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware 'Bruises' Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07087N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07088N
Award:
2007 Interactive Merit Award
Agency:
AKQA / Washington
Client:
The Global Fund to Fight AIDS, TB and Malaria
Title:
Hope Spreads Faster Than AIDS
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07183N
Award:
2007 Interactive Merit Award
Agency:
ARC Worldwide Singapore / Leo Burnett / Singapore
Client:
Samaritans of Singapore
Title:
SAM
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07184N
Award:
2007 Interactive Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Whudafxup
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07185N
Award:
2007 Interactive Merit Award
Agency:
Cactus Marketing Communications / Denver
Client:
Colorado State Tobacco Education and Prevention Partnership, STEPP
Title:
ownyourC
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07186N
Award:
2007 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Edison Innovation Foundation
Title:
How Edison Are You?
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07187N
Award:
2007 Interactive Merit Award
Agency:
juxt interactive / newport beach
Client:
Glue Network
Title:
The Bridge
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07188N
Award:
2007 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07189N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone Enterprise Uk Ltd
Title:
Mobile Office Solutions - Desk Crusher
Category:
Microsites / Business to Business
Annual ID:
07153N
Award:
2007 Interactive Merit Award
Agency:
Vodafone Group Plc / Newbury
Client:
Vodafone Group
Title:
Vodafone Journey
Category:
Microsites / Business to Business
Annual ID:
07154N
Award:
2007 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
IAB
Title:
Here, you are allowed to touch
Category:
Banners - Fixed Space / Business to Business - Campaign
Annual ID:
07084N
Award:
2007 Interactive Merit Award
Agency:
CP Proximity / Barcelona
Client:
Audi
Title:
Control
Category:
Email Marketing / Business to Consumer
Annual ID:
07203N
Award:
2007 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
GE Consumer Finance Co., Ltd.
Title:
Scroll Down Animation Mail "Para Para"
Category:
Email Marketing / Business to Consumer
Annual ID:
07204N
Award:
2007 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
Telefonica
Title:
metamorphosis
Category:
Banners - Fixed Space / Business to Business - Single
Annual ID:
07083N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
The Coca-Cola Company
Title:
Sprite LOST Experience
Category:
Online Branded Content / Business to Consumer
Annual ID:
07207N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
NASP (National Association of Staredown Professionals)
Title:
Unflinching Triumph: The Philip Rockhammer Story
Category:
Online Branded Content / Business to Consumer
Annual ID:
07208N
Award:
2007 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Master Foods
Title:
Snickers Instant Def
Category:
Online Branded Content / Business to Consumer
Annual ID:
07209N
Award:
2007 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Early Detection
Category:
Online Branded Content / Business to Consumer
Annual ID:
07210N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Eat Like Snake Webfilm
Category:
Online Branded Content / Business to Consumer
Annual ID:
07211N
